Tuesday, June 13, 2006

even blood donation campaigns need good marketing strategies :p

Read in the The Sun 12/6/06 page30.

Japan's Red Cresent Society offers goodies to drive up blood donations..
previously .. ever present cookies, plasma screen TV and manga comics no longer attracts that they have to know what the public likes :)

It was reported that now they offer
.. shiatsu hand massage
.. tarot reading / fortune telling
.. fashion advise
.. haircare consultation
.. manicures
.. counselling

p.s.
sigh ... even blood donation campaigns need good marketing strategies..
I believe they will have more brilliant ideas coming ;p
if that's the case, me more than happy to donate blood once a week :p hehe
can help people, can have fun or can learn up a skill or two and volunteer :)

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